The Launch of The Treehouses at Chewton Glen

Objective

Successfully launch The Treehouses into the Global marketplace and reposition Chewton Glen back on the map in the luxury 5-star hospitality market following several new hotel openings.

Deliverables

• Positioned The Treehouses into the luxury marketplace which are now globally admired
• Adapted market mix to ensure a consistent year round occupancy
• Increased the overall turnover by 100% in 8 years following the re-positioning including the introduction of the Treehouses and a new restaurant, The Kitchen
• Increased the Treehouse ADR by 300% since opening
• Increased repeat business by 20%
• Increased direct business by 30%
• Hosted over 100 press visits in the first year of opening in The Treehouses which resulted in over £1Billion impressions